
Most vehicle configurators feel like spreadsheets with pictures. Build & Price isn't that. We designed and built an armchair-shopping experience that lets buyers get genuinely close to their next Hyundai before the decision is made.
Users browse the full Hyundai range through full 360° exterior and interior imagery, rotating each vehicle through every angle at high resolution. They configure colour, trim, and factory accessories, and the platform generates a shareable online quotation they can save for themselves, send to a partner, or hand to a dealer to continue the conversation. The entire experience runs smoothly on desktop and mobile, rendering high-quality imagery without the lag that kills engagement on most automotive configurators.
The app sits upstream of Hyundai's buying funnel, capturing serious intent at the moment a buyer has committed to the brand but not yet the dealer. That's valuable real estate — and the platform treats it like a premium showroom experience rather than a brochure.
Tech Stack
Outcome
A premium vehicle configurator with full 360 imagery integration.